HVAC
The Heat-Pump Rebate Landing Page That Actually Books Consults
July 22, 2026 · 5 min read
Efficiency Nova Scotia's heat-pump rebates have created the biggest surge in HVAC search demand Halifax has seen in a decade. Yet most contractor websites still send this high-intent traffic to a generic 'services' page — and lose it.
What a rebate page must answer in 10 seconds
How much can I get back? Am I eligible? What's the next step? If those three answers aren't visible above the fold, the visitor is gone. A dollar-amount headline ('Up to $10,000 back on a cold-climate heat pump'), a two-line eligibility check, and a single 'Book a free in-home consult' CTA is the entire recipe.
Structure that converts
1. Rebate headline with the dollar amount. 2. Three-bullet eligibility check. 3. One primary CTA — book a consult, not 'contact us'. 4. A short 'how the rebate works' section for the skeptical reader. 5. Financing table with monthly payments — because sticker shock kills more deals than eligibility does. 6. Social proof from real Halifax installs.
The mistake almost everyone makes
Contractors update rebate numbers once and forget them. Efficiency NS tweaks the program regularly — when your page still shows last year's amount, you look sloppy and lose trust. Put the rebate amount in one component and review it every quarter.
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